GAS celebrates the return of B&B to Berlin with a blog dedicated entirely to the show – an innovative experiment, unique in its kind, aimed at spreading the word about one of the fashion circuit’s most revolutionary, trendy tradefairs to a wider audience.

A blog that’s an actual window on Bread & Butter, the people involved and the events that make it special: photos, comments and posts animate the portal that in just the three days of the fair recorded access by 1000 individual users. An integral version of the photographic Book will shortly be published, available for site users registered with the MYGAS section.

This is just one of the many events that prove how the web is becoming GAS’s favourite communication tool. The recent upgrade to an interactive 2.0 platform has given body to the brand’s digital identity and created a dynamic, flexible and eclectic space. The fresh, contemporary language is directed at a young target that relates actively to this tool and feels involved right from the very first access. As well as finding greater content and information, they have the chance to expand and share it, interact and personalize the space, becoming part of a community that’s always up to date on all the latest initiatives proposed by the brand.

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