The completely revamped denim section of the GAS website will take its web-surfing fans on a surprisingly realistic virtual journey through the store – right into the fitting room! 
The idea is to “put ourselves in the consumers’ shoes” and literally help them discover the denim styles step by step.
Visitors will have the impression of finding themselves outside the splendid late-nineteenth century facade of the Venice Gas Store situated in the central Calle del Lovo, and then enter and choose to go to either the men’s or women’s section of the store. Thanks to cutting-edge 3D graphics, they can use the mouse to gradually find their favourite jeans fit, choosing from those on display. At this point, they can light up the various models with the “bull’s eye” effect and see them one by one, explore them in the smallest detail with the zoom option or view how they look when worn from all angles with the 360° option that allows the model to be rotated until they can see………the “B side”!